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Home Companies Tourism

O&L Leisure launches rewards programme to encourage local travel

by reporter
July 10, 2025
in Tourism
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O&L Leisure has introduced a new rewards programme aimed at encouraging more Namibians to travel locally, offering significant discounts on accommodation and dining across its properties.

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The Leisure Club gives members up to 40% off accommodation and a 20% discount on meals at selected venues, provided bookings are made directly and guests stay on-site.

“We have always valued the steadfast support of our fellow Namibians, and the Leisure Club membership is one token of appreciation for choosing to explore and experience the unparalleled beauty of our own country,” said Sven Thieme, Executive Chairman of the Ohlthaver & List Group and Managing Director of O&L Leisure.

According to the company’s internal tourism reports, Namibians have accounted for between 19% and 26% of guests at its properties this year.

“We believe in making it possible and affordable for every Namibian to appreciate the extraordinary landscapes and experiences our country offers,” Thieme said.

He added that the new programme also supports national efforts to boost domestic tourism, which plays a growing role in the broader economy. “By incentivising travel and increasing occupancy rates at our properties, we are directly supporting job creation and stimulating economic activity within local communities.”

Thieme said the company’s tourism investments also align with sustainability goals, pointing to initiatives such as the reptile park at Mokuti Etosha, partnerships with the Hai//om community, and the use of local construction firms for property upgrades.

Tourism remains a major contributor to Namibia’s economy, employing more than 100,000 people and generating foreign currency income.

“O&L Leisure, through the Leisure Club, is proud to be an active participant in the success story of the tourism industry, aiming to welcome even more local visitors to experience the unique beauty and hospitality of Namibia – through our eyes,” Thieme said.

O&L Leisure owns and operates several well-known properties, including Mokuti Etosha, Midgard, Chobe Water Villas and Strand Hotel Swakopmund.

The company  which has a pending acquisition of Le Mirage Resort & Spa near Sossusvlei and Divava Okavango Lodge & Spa in the Kavango Region, plans to expand its portfolio further as part of a long-term growth strategy.

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