By Elzita Beukes
Empowering women is more than a matter of justice, gender equality, and human rights; it is the most effective way to improve living standards for entire communities, especially in emerging economies.
As Women’s month concludes, we must reflect on the value of empowering women for all of society and future generations.
A report by the International Labour Organisation highlights that women’s employment, paid and unpaid, is crucial for keeping households out of poverty. Women are more likely than men to invest their income in their children’s education, leading to better education for future generations.
MultiChoice is committed to promoting diversity and empowering women through its preferential procurement policies and strategic recruitment. With a workforce comprising 48% women and 43% female representation in senior management, MultiChoice Namibia celebrates its gender-balanced leadership across various departments.
In 2024, MultiChoice invested N$90 million in training and developing women staff through initiatives like the Advancing Women Mentorship Programme. This programme offers masterclasses, networking sessions, mentorships, and expert classes to enhance technological and management skills.
MultiChoice’s approach ensures women have a voice in the media and entertainment industry, helping them acquire skills to express themselves creatively and inspire millions of African girls and young women.
The MultiChoice Talent Factory academies in Lusaka, Nairobi, and Lagos provide fully paid courses in TV and filmmaking, with half of the students being women.
MultiChoice Namibia celebrates graduates like Esther Beukes, Tekla Nakale, Lucia Kim Hamunghete, Sandra Muramba, Elizabeth Hamukwaya, Sally Jason, and Hilma Sheehama, who have enhanced the Namibian film and television industry.
While more remains to be done to achieve full gender parity, the media has proven to be a critical platform for shaping perceptions and encouraging change.
At MultiChoice Namibia, women are shaping Africa’s future through the power of storytelling.
*Elzita Beukes is MultiChoice Namibia Head of Corporate Affairs
