Windhoek Beer has re-entered the Kenyan market after securing a distribution agreement with Kenya Wine Agencies Limited (KWAL).
The move marks the Namibian beer brand’s second attempt at penetrating the market, following its previous entry in 2010.
KWAL, a subsidiary of the Distell Group, is majority-owned by Dutch brewer Heineken, which acquired both Distell and Namibia Breweries in 2023 through Heineken Beverages Holdings, a special purpose vehicle.
“Windhoek beer is a perfect addition, reinforcing our leadership in the market and providing Kenyan consumers with even more high-quality choices,†said KWAL Managing Director Lina Githuka.
Windhoek Beer was initially distributed in Kenya through East African Breweries Limited (EABL), a partnership that ended in 2016. In 2020, the brand appointed Kapari Ltd. as its distributor before seeking a new partnership with KWAL.
“The beer market in Kenya is growing rapidly, driven by an increasing number of consumers who are willing to invest in high-quality beverages,†said Windhoek Beer’s Marketing Manager Tasneem Klazen.
KWAL, which has a long-standing relationship with Distell dating back to 1998, also distributes brands such as Drostdy-Hof, Cellar Cask, Hunter’s Choice, County, Kibao, Kingfisher, Savanna Cider, and Amarula.
With KWAL’s extensive distribution network, Windhoek Beer aims to strengthen its presence in Kenya’s competitive beer market, where it faces competition from local and international brands, including EABL and Keroche.
