Waldemar von Lieres has been appointed as the new Managing Director of Namibia Breweries Limited (NBL), effective 1 January 2025.
Von Lieres is currently NBL’s Finance Director, having been appointed in 2019 as part of the HEINEKEN-Distell-NBL merger on behalf of NBL.
He is set to replace Peter Simons, who is the current Managing Director of NBL until 31 December 2024, and will retire effective 1 July 2025. Simons joined the HEINEKEN Group in 1991 and has held multiple management positions across Europe, Asia, and Africa.
At the end of 2021, he was appointed Integration Officer for NBL, responsible for leading the integration planning for NBL and Distell.
In April 2023, he was appointed Managing Director of NBL and successfully led the integration of the two businesses, delivering the identified synergies and initiating the roll-out of HEINEKEN.
Namibia Breweries Limited (NBL), part of the HEINEKEN company, has a portfolio of 58 brands, 11 of which are produced in Namibia and exported to 12 destinations. Windhoek Lager is its top export brand by volume.