Brand Africa, in partnership with TBWA Paragon, has recognised Bank Windhoek as the Most Admired Namibian Financial Services Brand.
Brand Africa’s founder, Thebe Ikalafeng, made this announcement at an annual event hosted in Windhoek, which unveiled the leading brands in Namibia for 2022. Bank Windhoek also scooped the same accolade in 2021.
Bank Windhoek’s Head of Brand Marketing, Carmen-Rae Bridgens, said it is a privilege to receive the second Brand Africa “Africa’s Best Brands” recognition. “As a proudly Namibian brand, we celebrate this award with our staff, our customers and all Namibians, by whom we are inspired,” she said. “It shows that together, we can continue making a positive impact in the communities in which we operate.”
Inspired by the African Union Agenda 2063 towards an integrated, peaceful, and prosperous Africa, Brand Africa was established in 2009 to drive trade across the African continent and grow African economies.
In its twelfth year, the Brand Africa “Africa’s Best Brands” recognition is based on a comprehensive survey conducted by GeoPoll, a pioneer in remote, mobile-based research in Africa, Asia, and Latin America.
Since 2011, Brand Africa has surveyed and ranked the most admired brands in Africa. The rankings are based on a pan-African survey covering over 25 countries which collectively account for an estimated over 85 percent of Africa’s population and 85 percent of the continent’s Gross Domestic Product. The results are published annually in a comprehensive cover story by African Business, the award-winning pan-African magazine for business decision-makers since 1966.
“At Bank Windhoek, we appreciate the recognition. It reaffirms the importance of our commitment to journey together with Namibians at every stage of their lives,” said Bridgens.
