Mobile Telecommunications Limited (MTC) has announced its launch of a Service Delivery Platform (SDP) to build a fully functional Digital Shopping platform and facilitate service innovation to deliver a converged experience at a faster service time to the market.
“SDP is the latest technology that supports content developers and service partners to rapidly define,develop and deploy a full range of digital services using service templates and a comprehensive range of E2E business processes, ”MTC’s Chief Commercial Officer, Melvin Angula.
Explaining why MTC launched SDP, Angula said “firstly, SDP provides a link between service integrators and Value-Added Service Providers (VASPs), which then reduces time to market and costs involved to deploy VAS services. Secondly, it acts as a middleware platform and provides an optimized service exchange between MTC, Content Services Providers (CSP) and our customers; and thirdly, it is to increase market penetration and allow a continuous uptake in digital content services offerings.”
Angula added that with the telco’s new strategic drive to be the Digital Enabler of Choice and grow content by 15% year on year, MTC intends to enter into strategic partnerships with content providers (CP) to integrate the SDP (Service Delivery Platform).
“MTC’s content services uptake has grown with over 30% showing great promise that content is indeed the future of revenue growth. This has also increased customer’s curiosity on what we have to offer in the content space. We are therefore growing content, partner and service relationships to improve brand innovation and new mobile experience,” he said.
Angula said the company is committed to continue to use professional competence to improve the SDP platform in order to help deliver a bold new digital world, which it has promised its subscribers and shareholders. For the end users, what this means is that they won’t have problems with delayed services or unwarranted charges, or not being able to access the service they want.
“Our SDP is available and allows for multiple content providers to integrate effortlessly while providing our customers a seamless user experience to a broad catalog of both local and international content. The SDP will also allow us to manage any number of content providers from one dashboard and give us the control to moderate what services are offered to our clients,” he said.
